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In the recent literature of tourism, it is widely understood the roles and the responsibilities of managers as well as their contribution and through their understanding of the importance of travel in shaping identity. Most studies of pleasure travel have for a long time explored the attitude towards a place; the general preference developed for visiting the place frequently (Hibbert et al., 2013).
Scholars have since time immemorial identified that attitudes are the only variables used in consumer behavior and in many cases, managers use their understanding of hoe travel shapes identities to predict consumer behavior alignments and patterns (Hibbert et al., 2013). It is argued that tourists use the infused changes to shape their own identities. Understanding the influence of changes, new things and interpersonal relationship that develop between the tourists, the places and people they meet provides a blueprint in discovering the manner in which travel shapes their own identities (White & White, 2004). Therefore, recognition of the significance of travel in shaping identity by managers and markets can serve a great boost in the marketing of tourism destination as well as winning customer’s willingness to visit such places.
According to White & White (2004), travel locations that tourists prefer most are well created through awareness that managers and marketers create effectively from their understanding of travel tastes of their potential clients.
Effective and productive marketing and management in the field of tourism is perceived to be the cornerstone of the success realized in different spheres of product promotions and as well applies in the same manner in the tourism and hospitality sector. Most importantly, marketing and promotion is actually critical for managerial success in the tourism quarter although it is often overlooked (O’Reilly, 2005). As a matter of fact, conventional and effective marketing strategies in this area are driven by the managerial desire to monitor the intentions of tourists and other travelers rather than the employment of persuasion approaches (White & White, 2004). The approaches realistic in tourism marketing are not only associated with conveying the image of a place, but also linked with selling the experience of a place as well as through relating it to the identity of the destination and the lifestyles of the consumers.
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The argument of the essay is “recognition of the significance of travel in shaping identity by managers and markets can serve a great boost in the marketing of tourism destination as well as winning customer’s willingness to visit such places.” In other words, managers and marketers must use data on tourist behavior and preferences to increase business. The essay is divided into several paragraphs. Each paragraph repeats the idea managers must understand the correlation between travel and changing identities. The final point is marketers not only use persuasion tactics to attract tourists. They also “monitor the intentions of tourists”
The title of the essay requires the writer to explore the relationship between travel and identity. Moreover, the essay should show why these links are important to tourism managers and marketers. Areas to investigate include:
How can the people, culture, and social norms of a travel destination affect tourists? -- what can they learn, and how can their attitudes and personalities be affected by foreign cultures?
How can managers use this knowledge to promote a destination and attract more business? What are relevant examples of how they can achieve their goals?
The first paragraph acts as the introduction and contains mostly background information on the link between travel and identity development. There is no thesis statement to indicate the points of focus.
Body paragraph 1
The first paragraph provides more background on scholars’ research into travel and identity. It ends with the statement “Therefore, recognition of the significance of travel in shaping identity by managers and markets can serve a great boost in the marketing of tourism destination as well as winning customer’s willingness to visit such places.”
Argument - The argument is marketers use an understanding of how travel affects identities to win customers. This is, in fact, an appropriate thesis statement for this essay. The paragraph should rather explore which parts of travel can affect tourist preferences. What is the impact of culture, politics, religion, and social acceptance on tourists?
Reasoning - The writer shows no solid reasoning because he or she mostly repeats the same concept multiple times.
Body paragraph 2
The short paragraph states destinations become popular because managers understand traveler tastes and use this data to create awareness of places.
Argument - This is a valid essay topic to investigate. The writer needs to give solid examples of how managers do this -- how do they learn tourist preferences, and how do they incorporate this into marketing strategies?
Reasoning - Since the writer does not expand on the topic of this paragraph, and it is only one sentence, no clear reasoning is apparent.
The writer concludes by paraphrasing the key point of the essay -- an important characteristic of academic essays. However, the essay lacked strong support and topic sentences, so the conclusion only restates the main idea.
The essay suffers from a lack of structure - The introduction and body paragraphs are vague, and they aren’t distinct enough. The writer must pay attention to editing academic essay format:
Introduction with a clear thesis statement
Body paragraphs with distinct topic sentences to support the thesis statement
A conclusion with the main points restated
For a stronger argument, the writer must include relevant examples, details, facts, and statistics. Without this vital supporting information, the writer merely repeats the same idea throughout the essay and renders most of the content redundant.
Summer break is a great time to kick back, relax and enjoy yourself and, if you’re lucky, to go on an awesome trip! But how can you translate your amazing vacation into a narrative essay for English class or work it to fit a common application prompt? Here’s some tips to help you out:
Save Mementos From Your Summer
Even if you’re not the sentimental type, make sure to document your summer travels. Take pictures, write diary entries, save train stubs. This is the best way to ensure that you’ll remember your summer well enough to look back and write about it later.
Write an Outline Before Writing Your Essay
Regardless of whether you spent your summer break in Madison, Wisconsin or Madrid, Spain, you should plan out what you’re going to write before diving in. Make a list of what you’ve done over the summer so that you can later narrow down a focus for the essay itself. Keep in mind that the best essay topics aren’t always on the most exciting activities an essay about getting stuck in traffic on the way to the airport on the way to Denver could work better than an essay on hiking the Grand Canyon and looking out at the incredible view.
Since you’re going to keep a record of your trip and come up with an outline before writing your essay, you should be able to put some detail into your essay. Be as specific as possible when it comes to your word choice. If you’re talking about some gelato that you ate in Italy, don’t say that it was “delicious.” Instead, say that it was “creamy and chocolatey, with a note of vanilla.”
Focus on Feelings About Your Trip, Not What You Did
If you spent the summer on the beach in Cape Cod, you shouldn’t write about what you did. You should write instead about how you felt while there. An essay that reads “I went to beach, then had lobster for dinner” is not quite as exciting as one that goes, “As I went for a walk on the beach, I thought about how lucky I was to be able to enjoy nature.” Feelings translate better into text than events, and you should try to place those feelings into context.
Stick to Writing About a Small Moment
With any essay you write especially a short one it’s important to focus a narrow moment in time. Don’t write about your entire week in Paris. Instead, write about the moment you got lost in the city at midnight and fumbled your way home in the dark. You don’t have to pick a particularly glamorous moment from your trip, but you should pick one that meant something to you.
Edit Your Essay Carefully
The shorter the essay, the more important precision is. Regardless of length, make sure to carefully read over what you’ve written to make sure every sentence conveys the message you most want displayed. The editing process matters just as much as the writing process, even if it seems less so.
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